Why TikTok Shopping Could Flop in the U.S.

TikTok users in the U.S. may not be ready to embrace shopping on the platform—despite the company’s apparent plans to build up its U.S.-based e-commerce operations, which Axios reported this week.

As TikTok continues to grow in popularity, it has rolled out a QVC-style shopping feature called TikTok Shop across Asia and parts of Europe. The service allows brands and creators t…

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